[Trending Now] Remember The Pepsi 349 Case? SC Finally Closed It! Full Story Here!
Do you remember the scandalous time ever for the company Pepsi-Cola? Back in the initial period of their “Number Fever” sales campaign on...
Do you remember the scandalous time ever for the company Pepsi-Cola? Back in the initial period of their “Number Fever” sales campaign on February to May 1992, the company offered a prize of P1 million to the holders of the winning bottle caps.
On May 25 1992, unexpectedly, the announced cap number, which is “349”, got a hit of tens of thousands holders! These people all claimed the prizes but Pepsi-Cola refused to pay all of them because the caps did not contain the proper security codes and that it was only caused by a computer glitch. However, the winning cap holders insisted that it is not their fault and in the end, Pepsi owe them the P1 million prize.
Pepsi-Cola then suffered from lawsuits and charges but most of them was dismissed on the latter.
The Court of Appeals ordered the company to pay Jaime Lacanilao, a “349” crown holder of his prize. Then again, this order was revoked by the High Tribunal upon the elevation of the case by Pepsi.
Alexander Poblador, lawyer of the company, stated that Pepsi already gave out approximately P200 million to pay close to 500,000 non-winning claimants only for a gesture of goodwill and yet angry claimants continued their rage and burned 37 of their company trucks in a Pepsi plant in Davao City.
14 years later, the Supreme Court finally took the weight from the arms of Pepsi and cleared them of any liability from the flap that caused them several lawsuits and controversy.
On June 15, the court stated that there is “no proof of negligence” by the company so there shouldn’t be any reason to hold this case anymore.
The SC ruled the reason for Pepsi to not be compelled to this case, “the issues surrounding the 349 incident have been laid to rest and must no longer be disturbed in this decision.”